The ultimate steak or burger seasoning rub. The best way to describe this rub would be red and rich. With the distinctive taste of chili pepper, garlic and onion, sugar and paprika, this scrumptious spice combo is the premier way to get that perfect pop of flavor out of your red meat. Whether you’re cookin’ up T-bones, burgers or even London broils, cow cover is the best way to get the most flavor from your beef.Perfect pepper spice blendMake beef great againMade in America