GE high definition bulbs are an improved, energy-saving LED that enhance the appearance of colors. Experience the difference with bolder colors and enhanced contrast vs standard GE LED bulbs. Reveal is GE’s best light, filtering dull yellow light to give you the incredible color contrast plus whiter whites for exceptional clarity. Reveal illuminates your home with clean, beautiful light. Use reveal pure clean in kitchens, bathrooms as well as craft and hobby spaces where clarity matters most.65 W replacement, uses only 9 WSame size and shape as an incandescent floodlight BR30 bulb