Blue Ribbon D.E premium cat litter is a highly absorbent product. because it can absorb 1.5X its weight in moisture, it is 50% more absorbent than traditional clay cat litter. blue ribbon D.E premium cat litter’s super absorbency and odor control means your litter tray will need to be changed less often. the natural ability of blue ribbon D.E premium cat litter to absorb moisture helps the product stay fresher longer. blue ribbon D.E premium cat litter costs less to use. each pound of blue ribbon D.E. premium cat litter has up to 40% more volume than ordinary litter products.